Does packaging sell?

It is a typical Saturday morning and you went out to do some shopping. If you see more comparable products, which are you going to choose?

1. the one you know well and have had a good experience with
2. the one that was recommended by a person you trust
3. the one you saw in an ad
4. the one with just the right price? if something is too cheap, you don´t trust it, if it´s too expensive, it may not be worth the money for you
5. the one with nicer packaging, it seems more professional, perhaps

Since you are reading this blog I´m assuming you, too, generate price quotes on regular basis and thus are on the selling side of the business spectrum. Why should your customer act differently than you behaved during your Saturday shopping?

From the above mentioned points I´m going to concentrate on the last one. Could the price quote you create be considered your product, too? I´ll tell you something that might elevate you above your competition. The price quote really is your product, your creation, and it is, in fact, the packaging that sells.

It is better not to underestimate this packaging, this way of presenting yourself to customers. In future articles I´m going to add a few more tricks that can help to bridge the gap between proposals and completed deals.

P.S.: Recently I heard about a businessman who is able to literally present his offer on a piece of toilet paper. Interesting way of distinguishing oneself. I´d rather go a safer way.