To create a price quote you need to ask yourself two basic questions. To whom and what are you going to offer. An answer to the first question may or may not be that simple. If you address your proposal to someone who is not in charge of the money, you are most likely just wasting your time.
I read somewhere that if you are presenting your products to someone who doesn´t normally make decisions about buying, your chances to sell are beforehand close to zero.
But let´s go back to the question of what you are going to offer. That´s an even tougher nut to crack. What does the customer actually want? You may know the story about a drilling machine, so I will describe it in short. A guy comes to a shop asking for a drilling machine. The shop assistant shows him all types he has, describes technical parameters, hands him several brochures and sends him home to think it over. But, he failed to ask what the customer actually wanted. He, in fact, only wanted to make a hole...
And now try to imagine it in your offer. What are you offering? Drilling machine, of course. It will include a nice photo, description, price, motivating discount, manufacturer´s logo, country of origin etc. But remember that your customer is buying the drill to make a hole he needs. Perhaps he might appreciate some tips, good advice etc.
Enough about drills. What I´m trying to say is this: Make sure to always include (besides the product you are offering) some information about how this product might help with the problem your customer is facing, what is it for. Right away you have distinguished yourself from most of the competition.
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